About Andrew

From seafood commodities to digital assets, building the future of premium domain investing.

Andrew Rosener - Professional headshot

Background

Andrew Rosener's unconventional path to domain industry leadership began with co-founding a database software company while in college, providing custom database solutions to blue collar businesses on eastern Long Island. He was later recruited into the frozen seafood commodities business, where he excelled as a fishmonger, becoming a VP of sales for a leading scallop importer in his early 20's for nearly a decade. This diverse background in technology and international trade developed his keen understanding of market dynamics, negotiation, and business operations—skills that proved invaluable when he pivoted to digital assets in 2008.

As the founder and CEO of Media Options, Andrew has earned recognition as the #1 domain broker in the world for the last 6 consecutive years. Since 2008, he has been involved in over $600 million in domain sales, brokering some of the most significant domain transactions in history, including X.com to Elon Musk, Zoom.com to ZOOM, Prime.com and Podcast.com to Amazon, as well as thousands of others. His expertise extends beyond brokerage to strategic consulting, helping Fortune 500 companies understand the critical importance of premium domain assets in their digital transformation.

Andrew's expertise in domain valuation is exemplified by his creation of the "Rosener Equation," a formula to objectively measure domain name value that has been widely adopted in the industry. His contributions have earned him numerous accolades, including induction into the Domain Name Hall of Fame and being named Domain Investor of the Year.

As the owner of DomainSherpa.com, the industry's leading educational podcast, Andrew has created a platform that seeks to educate business leaders and investors about the virtues and principles of domain names and their critical role in the tech stack and society. His insights and analysis have shaped industry standards and best practices.

Philosophy

Strong opinions, weakly held.

Paul Saffo

A maxim Andrew vigorously embraces in all aspects of his life.

Timeline

Key milestones and achievements in building a domain industry legacy.

1995
milestone

Started in seafood commodities trading

Built expertise in international trade and negotiations

2008
founding

Founded Media Options

Launched premium domain brokerage focusing on Fortune 500 clients

2012
milestone

First major corporate deal

Brokered significant domain acquisition for tech unicorn

2014
milestone

Facilitated Prime.com for Amazon

Strategic domain acquisition for Amazon Prime branding

2015
founding

Launched DomainSherpa

Created leading domain industry interview series and community

2017
milestone

Brokered X.com acquisition

Facilitated Elon Musk's acquisition for Twitter rebrand

2018
milestone

Relocated operations to Lisbon

Established European headquarters for global expansion

2019
founding

Co-founded Ganjapreneur

Launched media platform for cannabis industry professionals

2021
milestone

NFT and crypto domain boom

Pioneered premium domain strategies for Web3 companies

2022
award

Domain Industry Leadership Award

Recognition for outstanding contribution to domain industry

2023
milestone

AI domain acquisitions

Strategic consulting for AI companies seeking premium domains

Personal Life

After marrying his German wife Anna, whom he met while living abroad in Australia, they relocated to Panama where they spent a decade building MediaOptions and starting a family. They later moved to Lisbon, Portugal, where they have lived for the last five years with their two young children.

Outside of domain names, Andrew is an active participant in various investment and business ventures as an angel investor, as well as being an early investor and avid proponent of Bitcoin.

Currently based in Lisbon, Portugal

Operating globally from Europe, serving clients across time zones and continents.